Privacy Policy

Privacy Policy

At “Les Producteurs de lait du Québec” (PLQ), we place significant importance on protecting the information we retain. Within the scope of our activities and mission, we handle information pertaining to individuals that allow for their identification. These constitute personal information.

1. Purpose of The Policy

This Policy explains how we collect, use, disclose, and retain the personal information of milk producers and individuals using our websites (you). It also outlines how this personal information can be accessed and corrected if necessary.

2. Consent

By providing us with personal information through our websites (,, ou, via email, phone, in person, or through any other means, you agree that this information will be processed in accordance with what is outlined in this Policy. You authorize the PLQ and its service providers to process your personal information for the purposes stated below.

3. What Information Do We Collect?

A. Information You Provide Us

We collect personal information that you provide when you:

  • Fill out a form to subscribe to our newsletters.
  • Complete a form to subscribe to the paper version of the magazine.
  • Contact us via the contact form.
  • Submit a question or comment in the “Contact Us” section.
  • Make a sponsorship request.

Depending on the circumstances, this could include your name, contact details (email, phone number, region or producer number), questions, comments, inquiries or sponsorship requests.

B. Information Collected Through Agreements

To fulfill our legal obligations, especially under the Professional Syndicates Act, the PLQ also collects personal information through specific agreements with the “Union des producteurs agricoles”.

C. Information Collected Through Our Website

When you visit our site for the first time, we seek your consent to enable cookies on your device. These cookies are files installed on your web browser (Google Chrome, Microsoft Edge, Mozilla Firefox or Safari), computer hard drive or mobile device to gather specific information. Cookies remain on your device until you manually delete them from your browsing history. Additionally, if you wish to disable cookies, you can do so by adjusting your browser or mobile device settings. However, disabling cookies in your browser might affect your browsing experience.

The cookies we use, to enhance your site experience and make it safer, are:

  • Necessary: cookies enabling proper site functionality; without these, the site (,, or will not function as intended. These cookies do not store any personally identifiable data.
  • Analytic: cookies aiding in understanding visitor interactions with the site, providing information on visitor numbers, bounce rates, traffic sources, etc.
  • Security: security-related cookies, such as authentication functionality, fraud prevention and other user protections.
  • Functional: cookies enabling certain functionalities like sharing site content on social media platforms, collecting feedback, and other third-party functionalities.
  • Marketing: cookies used to provide visitors with advertisements based on previously visited pages and to analyze advertising campaign effectiveness.
  • Performance: cookies used to analyze and understand site performance indicators to provide a better visitor experience.

These cookies enable us to use Google Analytics and YouTube to analyze visitor browsing behaviours on our websites. Here’s a more detailed list of the personal information we collect:

  • Number of site’s visitors.
  • Type and version of the browser and operating system used (Windows, MacOS, Linux, etc.).
  • Screen resolution and other technical settings.
  • Date, time, and average duration of visits.
  • Pages viewed.
  • Referring site addresses if visitors access the site from another platform.  Country where the site was accessed.
  • Language in which the site was accessed.
  • Number of views on videos hosted on the site.

The information collected via Google Analytics and YouTube helps analyze the use of our websites and generate statistical reports on visitor activities to enhance our tools and overall user experience.

4. How Are Your Information Are Used?

We primarily use your personal information to:

  • Provide the services you request.
  • Optimize site content, navigation services, and display.
  • Respond to your questions, comments, inquiries, or sponsorship requests.
  • Add your subscription to our newsletter lists based on your choices.
  • Send you the paper magazine following your subscription.
  • Any other purposes authorized or required by law.

The personal information we collect is mainly accessible to the PLQ staff members or third parties who have the authority to receive it and when this information is necessary for the performance of their duties or mandate entrusted to them by the PLQ.

5. How Do We Protect Your Personal Information?

We protect the information you provide us from the moment of transmission until its destruction. We maintain appropriate physical, technical, and administrative protection measures to safeguard your personal information against accidental destruction or unlawful loss, alteration, disclosure, or unauthorized access, misuse, or any other illegal form of processing. Only staff members or third parties who need to know your information or whose functions reasonably require this knowledge have access to your personal information.

However, no method of internet transmission or electronic storage is 100% secure. Therefore, we cannot guarantee the security of the information you transmit to us, and you do so at your own risk. We also cannot guarantee that such information will not be accessed, obtained, disclosed, altered, or destroyed due to a breach of our protection measures. If you believe that personal information has been compromised, please contact us at either of these addresses:

By mail:

Producteurs de Lait du Québec
555, Boulevard Roland-Therrien, Office 415
Longueuil, Quebec, J4H 3Y9

By email:

6. With Whom Do We Share Your Personal Information?

We do not disclose your personal information to third parties without your consent, except in the following cases:

  • To our service providers, partners, or advisors when this information is necessary for the provision of their services or functions (e.g., data hosting and website design service provider).
  • In all cases where such disclosure is permitted or required by law (e.g., in the case of a court order).

7. Retention of Personal Information

Your personal information is hosted on servers located in Quebec and elsewhere in Canada. Some information we transmit to service providers is shared outside Quebec.

We retain personal information for as long as necessary to conduct our activities.

8. Destruction of Personal Information

Once the purposes for which personal information was collected have been achieved, this information is securely destroyed or anonymized.

9. Access and Rectification Rights

Upon written request and subject to proof of identification, you can request access to your personal information or rectify any incomplete or inaccurate personal information we hold about you. The relevant procedure will be provided to the concerned person as needed. However, to ensure that the information we hold is complete and accurate, please inform us promptly of any changes to your personal information.

10. Revocation of Consent

Upon written request and subject to proof of identification, you can revoke your consent to the communication or use of your personal information. Please note that withdrawing your consent will not affect communications made prior to your initial consent. The relevant procedure will be provided to the concerned person as needed.

11. Unsubscription

When you subscribe to any of the newsletters offered in the newsletter subscription section, the email provided will be used by the PLQ to send newsletters with various content based on your choices. If you no longer wish to be on our mailing lists, simply unsubscribe by clicking the unsubscribe link at the bottom of each newsletter you are subscribed to.

12. Links to External Websites

PLQ’s website contains links to other external sites unrelated to the PLQ, such as partner sites. This policy does not extend to these websites. By clicking on these links, you will be redirected automatically. We have no control over their operations and cannot be held responsible for the policies, procedures, and practices of these third parties regarding personal information protection or any other matter. 13. Contact Us For any questions, complaints, or comments regarding the privacy policy or terms of use, to make a request for access or rectification of your personal information, or to revoke your consent for us to use or disclose your personal information, please contact our responsible person for personal information protection via email at either of these addresses:

By mail:
Producteurs de Lait du Québec
Attn: Responsible for Personal Information Protection
555, Boulevard Roland-Therrien, Office 415
Longueuil, Québec, J4H 3Y9

By email:

You can also file a complaint with the Commission d’accès à l’information du Québec (toll-free number: 1 888 528-7741).

14. Updates

The PLQ reserves the right, at its sole discretion, to modify the content, terms of use, and policies at any time. Therefore, we encourage you to regularly review them as changes may occur. By using the PLQ websites (,, ou, you agree to be bound by such modifications.

The Privacy Policy was updated on Wednesday, November 29, 2023.